My latest post at AOL Small Biz is about the WowTowel, which is a 53 square-foot loop cotton towel with pockets in the corners and a hole in the middle for an umbrella.
I know what you're thinking, WOW!
You are not alone. It's against corporate overlord policy to say how many views the story got, suffice to say it's the blue whale of beach industry innovation blog posts. A lot of sunbathers surfing the web before surfing the surf. The piece has a whopping 90 comments and counting...
Let's be honest, it's nice to hear some good news about the beach, no? (That's some awesome spillage, right there, UCB.) Have fun at the shore, now available without all that untenable sand!
Don't you hate it when a good beach day goes awry? Whether it's too much sun, unwanted sand in the craw, or a skimpy towel that blows away in the wind, one niggling detail can ruin a perfectly nice afternoon.
Todd Moore, 46, of Albrightsville, Pa., wants beachgoers to know that those days are over, thanks to his invention, the WowTowel. His creation is a huge beach blanket with a hole in the middle for an umbrella, pockets in all four corners for personal belongings (which help weigh it down against the wind), and four pastel colors to match any oceanic tastes.
About 10 years ago, while lounging at the beach in Robert Moses State Park, Moore fought a losing battle against an umbrella and wondered why there wasn't a center aperture to ensure shade all day long. At the time, he was working in the brokerage division at Prudential in New York, so he didn't do anything with the idea. Fast-forward to 2007: The stock market was headed for a crash, Moore's division was shut down, and he decided to step out on his own and revisit his beachcomber's revelation.
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