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How to Fix Burger King, Barnes & Noble and the NBA (From Experts, Not Me)

http://www.confettidisco.com/wp-content/uploads/2011/09/Triple-Whopper.jpg

Look at that beautiful 1,230 calorie three-patty burger. Good God, that's hideous.

You do know Herman Cain was a Burger King man before he was a Godfather's pizza guy. Seriously, if you were headed to the gallows and those were your last two meal choices the selection would be the rope, right? Hang me now, less the stench kill me first!

(Quick aside, I think the best thing that can be said about Herman Cain is that he's not that Papa's in the House! jackass. I have an unnatural hatred of that man.)

The great Fast Company asked me to ask some smarter folks about companies that need to take a big risk in 2012. Folks like culinary wizard Dave "ham whipped cream" Chang, Free Darko genius Bethlehem Shoals, Gigantic author Marc Nesbitt, Stephanie Anderson of the nerdiest bookstore-based basketball league ever, and the street food maven behind the highly entertaining web series What's This Food?! 

Six Companies That Should Take The Plunge In 2012

Six game changers that could supercharge struggling companies such as Honda and Quiznos, recommended by fellow industry players.

BARNES & NOBLE


THE PROBLEM Sales have slumped at brick-and-mortar stores, and the brand as a whole is losing cachet.
TAKE THIS RISK Found an MFA degree program and offer grants to established writers. "If Barnes & Noble is going to invest in how people read, they should also invest in what people read," says Stephanie Anderson, manager of Brooklyn's Word bookstore. "I could see them as a modern-day House of Medici."

(To read the rest of "Go Big or Go Home," click right here.)

Fast Company November 2011